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"I said no to all that (money-making) stuff," Windhorst said.

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Since then, NBA fans have stopped him in the airport, asking him to strike the pose for pictures (he sometimes says yes, sometimes no), T-shirt companies have approached him about licensing the photo and the celebrity messaging site Cameo even asked if he wanted to do something on the site. "It was the perfect storm in having some time on a studio show, presenting it in a way that was an alternate form of storytelling and it being a Friday before a holiday weekend, when there was kind of a dearth of stuff out there," Windhorst said. The segment immediately started trending on social media, then gained even more traction when Gobert was traded to the Timberwolves a few hours later. So, by taking a different approach on "First Take," Windhorst got a much, much bigger reaction. The reason? In the digital age, Windhorst knows if he says something like, "There's some chatter among NBA executives that Danny Ainge could trade All-Star Rudy Gobert," it's not the same as saying "Danny Ainge will trade Rudy Gobert." But once it gets picked up by the aggregation sites, the nuance gets stripped out. The segment went on like that for another 90 seconds, with Windhorst doing everything he could to hint that new Jazz executive Danny Ainge was about to embark on a massive teardown without actually coming out and saying it. Then, he he wrinkled his brow, pointed both fingers in the air and said, "Why would the Jazz do that?"

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Basketball is going on in terms of free agency, but even free agency wasn't super hot this year other than the (Kevin) Durant trade stuff."īecause the opening block of "First Take" is the most "airy time you can have on ESPN in terms of having time and space to talk," Windhorst opted to talk about what was happening with the Utah Jazz, who had just completed a "very strange trade," shipping off Royce O'Neale to the Brooklyn Nets for a future first-round draft pick.Ībout 40 seconds into the segment, Windhorst threw up his hands in puzzlement and said, "What do you care about Royce O'Neal? Why does that matter?" "It's the deadest time of the sports calendar. "No offense to the people on the show with me, but not only was it not the regulars on the show, but it wasn't even the typical replacement hosts," said Windhorst, an Akron native and former reporter for the Beacon Journal and The Plain Dealer. It was Friday, July 1 - a day that a large huge percentage of ESPN's talent takes the day off - and Windhorst was part of a four-person panel talking about the NBA offseason on "First Take." The day that Brian Windhorst went from being a moderately famous ESPN reporter to a full-blown Internet meme was just supposed to be a slow day before a long holiday weekend.







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